GO BEYOND PIXELS
Incredible Lineup of Design Expert Speakers to Supercharge Your UX, UI and Product Design Capabilities
Mar 23 2025 – 1:00pm – 7:00pm
Free spots are limited to 500 attendees. Secure your spot now or miss out!
Our Inspiring Speakers
Vitaly Friedman
Senior UX Lead
Smashing Media
Lam Thai
Product Design Manager
Axon
Jeremy Miller
Beyond UX Design
Podcast Host
Astro Vinh
Founder / CEO
Murror
Jon Deragon
Head of Design
FPT Software
Thao Linh
Senior UX/UI Designer
FPT Software
Danni Phuong Le
Senior UX Designer
FPT Software
Jeff White
Founder and Head of Design
Stepladder
Design Ingenuity Agenda
Sessions in Vietnam Timezone (GMT+7)
1:00 PM
15 mins
Opening
1:15 PM
30 mins
UX Storytelling Fireside Chat
Join Jeff White and Jon Deragon in a great fireside chat to discuss the incredible value that storytelling brings to UX. How to transform presentations and meetings through the art of storytelling.
Presented by Jeff White and Jon Deragon
1:45 PM
45 mins
The UX Uncertainty Principle
What is UX really? What does Volatility, Uncertainty, Complexity and Ambiguity have to do with UX and how do we thrive in this mess? It all becomes clearer with this great talk by UX coach Jeremy Miller.
Presented by Jeremy Miller
2:30 PM
45 mins
Design’s Human Edge: Rediscovering Craftsmanship in the Age of AI
Showcase how AI excels at automating tasks but falls short of replicating uniquely human qualities like intuition, empathy, curiosity, and creative vision.
Emphasize the irreplaceable role of human touch in design—the artistry behind crafting experiences that deeply connect with users on an emotional level.
Presented by Lam Thai
3:15 PM
15 mins
Break
3:30 PM
15 mins
Video
3:45 PM
30 mins
Embracing Inclusivity
Designing with inclusivity in mind is key to creating meaningful, accessible digital experiences. This means understanding the diverse needs of users and ensuring that design choices accommodate these differences.
The goal of inclusivity is to make all users feel heard, seen, and appreciated, which unites us as human beings. It goes beyond just compliance.
Presented by Nguyen Thao Linh
4:15 PM
30 mins
EQ x UX: Designing with Emotion
Emotional Intelligence (EQ) isn’t just a soft skill—it’s a superpower! In the workplace, it strengthens teamwork, decision-making, and leadership. But for UX designers, EQ’s a secret weapon!
In this talk, we’ll dive into why EQ matters in design, how it shapes better experiences, and practical ways to strengthen it for more impactful, human-centered work!
Presented by Danni Phuong Le
4:45 PM
15 mins
Break
5:00 PM
45 mins
Designing For Every Generation: From Gen Z to Boomers
We’re excited to have Vitaly join our conference, his talk details will be shared soon!
Presented by Vitaly Friedman
5:45 PM
45 mins
Design x Life x AI
I want to share how design changed my life not just work wise but design can also be a part of everyday practice. Its a mindset not just a tool or a job. In the age of AI, how does AI fit into the life of a designer, does anything has to change to maximize our potential as human beings?
Presented by Astro Vinh
6:45 PM
15 mins
Closing
What’s in it for you?
What will you learn?
From Ideas to Impact
Turn concepts into game-changing designs.
Tech Meets Creativity
Use the latest tools to power your work.
Design That Matters
Create user-first solutions with real impact.
Level Up Your Career
Skills to stand out and thrive in design.
What to expect?
Expert Speakers
Learn from seasoned professionals who have shaped impactful digital products and bring years of industry experience.
Interactive Q&A
Get your burning questions answered directly by our panel of experts.
Networking Opportunities
Engage in real-time discussions and exchange ideas with both speakers and fellow attendees.
Inspiring Keynote
Walk away with fresh perspectives, actionable advice, and a renewed drive for innovation.
Unlock Exclusive UX Wisdom
Totally Free, Yet Priceless!
Only 78 tickets left!
Frequent Questions
When will the event take place?
The event will take place on March 23rd 2025, starting at 12:00pm and finishing at 6:00pm (GMT+7, Vietnam Time).
Is there a registration fee, how much?
Registering and attending the event is absolutely free to everyone that joins.
We’re dedicated to making sure regardless of financial situation that designers can equally benefit from the event’s content.
Is the Design Ingenuity an online or offline event?
The event will be held 100% online through the video conferencing platform called Zoom Webinar.
By registering your spot through this website, you will receive an email notification of instructions on how to join the live event.
Is there a registration fee, how much?
Registering and attending the event is absolutely free to everyone that joins.
We’re dedicated to making sure regardless of financial situation that designers can equally benefit from the event’s content.
Speakers will speak in Vietnamese or English?
For the benefit of the international audience, all speaker’s presentations will be done in English, and automatic English captions / subtitles are available as part of the Zoom Webinar platform we’re using for the event.
Who are the speakers and types of topics they cover?
We’ve assembled an incredible all-star lineup of speakers from both Vietnam and across the world to speak on topics from different perspectives. Each brings with them expert insights in their chosen topic and will give you rich and inspiring takeaways you can apply to your design career. We’re concentrating on topics that focus back on the design practitioner, the soft skills, love of the craft and process of creating great products.
From Vietnam we have Thai Lam organizer of the UXVN Fest conference; from Vietnam’s largest design team in FPT Software we have the Head of Design, Jon Deragon; Senior UX Designer, Phuong Le Thi Danh and Senior UX Designer / Accessibility Expert, Nguyen Thao Linh. Internationally, it is our absolute honor to have Vitaly Friedman founder of Smashing Magazine, Jeremy Miller host of Beyond UX podcast and Astro Tran founder of Murror.
Who is this event designed for? (Seniority and Title)
The event’s content is suitable for all levels of UX, UI and product designers, but mid-level to junior level designers will likely get the most benefit and immediate value.
Whether you’re curious about the UX career path and want to explore more and learn about various topics, or have been in the UX/UI career for years, you’ll certainly gain new insights and valuable learnings from the event.
What makes this event unique compared to other events?
Recently we’ve seen design events being too heavily focused on ‘our AI future’ and other trending topics of the moment. While they are relevant, we can’t help but think at this time it makes sense to get back to the basics and looking inward.
With Ingenuity Design 2025, we’re wanting to shift the focus back on the designer, human creativity, the crafting and process of design and look beyond just pixels for having a successful design career.
Who are the organizers of the event?
We’re the centralized design team of the Vietnam based FPT Software IT Services company, part of the FPT group of companies. Today, FPT Software is a $1 billion USD company with over 33,000 employees and operations in over 30 countries, serving many leading brands across all the major industries. Our team has grown over the past 5 years to be the largest and most comprehensive design team in Vietnam and amongst the largest in Southeast Asia.
Our team strongly believes in contributing to the design community of Vietnam and also showcasing Vietnam’s design talent and capabilities to the world through this event. While we’ve done numerous localized meetups and design events, this is our first online international event, we’re very excited and hope you enjoy it.
How can I contact the event organizers for more information?
You’re certainly welcome to reach out to our organizers by using the provided contact form. We’d be pleased to answer your questions and support you in any way possible.
What do I need to attend the conference?
The event will use the Zoom Webinar platform – one of the world’s most popular conferencing services that has hosted many thousands of large events.
To join the event with Zoom, you can either use the Zoom website with your browser (i.e. Chrome, Safari, Firefox), or download the more feature rich native Zoom app. Both the website and app are free to download and use. Zoom app is available for macOS, iOS, Windows and Android devices.
Design Ingenuity Vietnam 2025 